Job Description

Position Summary

Country Life is a leader in supplements within the natural channel and sold through e-commerce and conventional outlets. We offer a full range of vitamins, minerals and specialty supplements that are non-gmo, gluten-free and of superior quality in formulations. Our diversified portfolio allows folks to stand up for their health and power their greatness every day. Biochem is our line of nutritious protein powders that focus on high quality formulas such as whey, plant and collagen.

The Associate/Senior Associate Brand Manager, in conjunction with the marketing team, will lead the growth and development of both the Country Life and Biochem brands. They will develop, implement and manage marketing activities to maximize sales for Country Life supplements and Biochem protein powders and nutritionals.

Position Responsibilities

Category & Brand Portfolio

Assist in:

• Managing the Country Life and Biochem product portfolios
• Planning and activating brand positioning efforts
• Managing new product development, including product ideation, development of product briefs, packaging development and creative direction
• Working through product lifecycle management
• Preparing and activating marketing brand plans as well as support plans for platform launches
• Providing copywriting and design direction
• Maintaining product list/catalogue information
• Coordinate mailings and deliverables to other departments by working with trade marketing

Business Planning & Financial Analysis

Assist in:

• Performing ongoing financial analysis marketing programs and new product launches against established KPIs
• Pulling retail data on monthly basis (Spins, Nielsen, E-Commerce)
• Assist customer service with customer product inquiries and maintain FAQ report
• Responsible for database maintenance and new product entry – SPINS and ClearCut data
• Perform competitive analysis across categories

E-Commerce/Social Media & PR Agency Engagement

• Maintain up-to-date product/attribute information on E-Commerce websites
• Provide copy for all new products for Country Life and Biochem websites plus product updates
• Coordinate the development of digital campaigns such as influencer programs and social post
• Handle all PR/Digital Media product and/or information requests

Cross Functional Team Management

• Collaborate with cross functional team: Product Development, Regulatory, Sales, Customer Service, QA/QC, Supply Chain, Operations plus external agencies: Digital/PR
• Help provide Sales with the tools and knowledge to be effective (PowerPoint Presentations, Sales Collateral, Comps, Data, etc.)

The above is not intended to be an all-inclusive list of responsibilities. Other activities may be assigned as required by management.

QUALIFICATIONS

Experience/Requirements:

• 2-3 years prior experience (CPG marketing, retail or agency environment a strong plus
• Supplement experience is a plus (Natural and/or Conventional) or strong knowledge/passion for the category

Success Traits:

• Entrepreneurial, roll-up-your-sleeves type of person
• Highly analytical (ability to derive insights from data)
• Creative thinker (ability to assess or analyze a situation and derive optimal path for action)
• Self-motivated (high level of drive and commitment to an objective)
• Organized and detail-oriented
• High level of accountability
• Analytical with strong experience with consumer data (IRI, Nielsen, Spins, etc)
• Creative & Strategic Thinker
• Build effective relationships with key internal and external partners = Team Player
• Strong Work Ethic
• Strong verbal, written and executive presentation skills

Education and Certifications:

• Bachelor’s Degree, MBA preferred

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