Job Description

COMPANY OVERVIEW

Are you seeking to become part of a vibrant, youthful, and highly motivated team, brimming with thrilling products and opportunities? FARMASI is a market leader in the domains of Makeup, Skincare, and Nutrition. Our mission is to provide affordable luxury and help individuals feel Beautifully Alive. We are an innovative company, dedicated to empowering our customers and Beauty Influencers through exceptional products and experiences.

Position Summary

The Brand Manager is responsible for leading the strategic development and execution of the Makeup, Skincare, and Nutrition categories within the U.S. market. This role oversees the full brand lifecycle—from innovation planning and product development to campaign execution and portfolio optimization. In addition to brand strategy, the Brand Manager plays a key role in marketing operations, ensuring that product launches, promotions, and marketing assets are executed efficiently and on time across all consumer channels. The ideal candidate will combine strong marketing acumen with cross-functional leadership and operational rigor to build brand equity and drive business growth.

Responsibilities:

• Develop and implement 360° brand strategies across Makeup, Skincare, and Nutrition to build awareness, engagement, and market share
• Drive innovation by partnering with domestic and international product development teams to build category roadmaps and ensure strong product-market fit
• Lead go-to-market execution, including product positioning, pricing, packaging, claims, and development of promotional and training materials
• Manage marketing operations, ensuring efficient setup and timely execution of product launches, campaigns, and asset deployment across channels
• Collaborate cross-functionally with R&D, Creative, Sales, Logistics, and international teams to align on priorities, timelines, and deliverables
• Support sales and influencer teams with impactful messaging, tools, and campaigns tailored for the U.S. market
• Analyze consumer trends, competitive landscape, and category performance to identify growth opportunities and inform brand strategy
• Monitor product and brand performance, conduct SWOT analyses, and lead annual brand reviews to guide strategic decision-making
• Oversee product lifecycle management, including recommendations on line extensions, discontinuations, reformulations, and overall portfolio optimization

Qualifications:

• Bachelor’s degree or higher in Marketing, Business, or a related field
• 6 years of experience in brand or product management, preferably within beauty, skincare, wellness, or nutrition industries
• Proven success managing multiple product categories with a strong understanding of product lifecycles, go-to-market strategies, and campaign execution
• Experience working cross-functionally across creative, R&D, logistics, and international teams
• Strong communication, project management, and analytical skills
• Ability to work effectively in a fast-paced, startup-like environment

Preferred Skills:

• Deep understanding of the Hispanic market in the U.S., with the ability to tailor messaging and campaigns to resonate with this audience
• Bilingual fluency in English and Spanish highly preferred
• Familiarity with influencer-driven or direct selling business models is a plus

Job Tags

Similar Jobs