Job Description
The Business Development Analyst is responsible for collecting, analyzing, and preparing market, industry, and Company data to support the strategic growth and development of Kuhn North America in the US and Canada.
EXPECTATIONS
- Develop analytical tools that enable timely, data-driven decisions across sales metrics, including wholegoods, services, parts, and market share, to support business development.
- Deliver accurate, effective business tools and reports within established timelines.
- Collaborate with managers and team members to enhance existing systems, resolve business challenges, proactively identify opportunities for growth and efficiency through data analysis and recommend improvements.
- Develop knowledge of KUHN’s product ranges and assist in identifying changing markets and untapped segments to strengthen KUHN’s competitive position.
- Train colleagues on use of dashboards and other business decision tools to ensure user proficiency.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Design dynamic tools to provide comprehensive insights into national, regional, and dealer-level markets using multiple data sources, such as AEM, USDA/NASS, commodity information, and internal dealer information.
- Serve as Association of Equipment Manufacturers (AEM) Reporter for KUHN. Managing data submission to AEM and downloading to internal systems for distribution to authorized personnel.
- Analyze monthly data, report variances and trends to leadership, and collaborate in research of causes and corrective actions.
- Collaborate with management to integrate AEM data into strategic planning and reporting.
- Retrieve and analyze additional Industry data from the iSTAT system upon department request.
- Act as AEM product specialist for assigned categories. Notifying AEM of changes to eligible product lines and models utilizing the iSTAT system.
- Participate in AESC meetings and contribute to task forces and committees as required.
- Analyze sales program participation, identify trends in usage and dealer behavior; provide regular reports to management, field sales, and relevant departments.
- Maintain USDA and NASS tools, including crop progress and commodity pricing; attend meetings as needed.
- Coordinate dealer network statistics, including composition of dealer network, collections, retails by dealer type, sales and other performance indicators.
- Serve as department’s key user for artificial intelligence tools and applications.
- Leverage the CRM system to identity sales opportunities and analyze customer survey data; produce quarterly reports on survey insights.
- Assist Dealer Development manager with annual dealer qualification process, including communication to Director of Sales, documentation of results to field sales, and follow up steps with Channel Management personnel.
- Support the dealer volume bonus program, including communication and distribution.
- Coordinate the annual dealer sales award program, including data compilation, approval, and work with staff to order and distribute.
- Provide analytical support for data projects and initiatives as assigned.
- Create and distribute spreadsheets, charts, graphs, presentations and technical reports to support business development.
- Provide customer service support to dealers, regional and territory managers, or other internal staff regarding dealer, industry, and sales data.
Education and/or Experience –
- Bachelor’s degree in Data Analytics, Computer Science, Mathematics, Business, or a related field is required.
- Experience and knowledge in database development, data extraction, transformation, and visualization using SQL, Power Query, Power BI and dashboard tools is required.
- Advanced proficiency in Microsoft Office 365, CRM systems, Adobe Acrobat, internet research, mapping tools, and survey platforms. Experience/knowledge of artificial intelligence tools is preferred.
- Knowledge of the agricultural industry is a plus, but not required.
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