Job Description

Company Description

Kings leads the way in hunter-designed apparel and versatile proprietary patterns that keep you camouflaged in any terrain. We invest each element of our five-layer system with the technology, durability, and value you deserve, so you can stay in the field until you’re successful. Our approach has always been to create hunting gear tailored to different styles, body types, and budgets. As we continue to evolve our camo and elevate our hunting apparel, one thing stays the same: We build the gear, you build the adventure. Kings is for any tag, any time.

Role Description

Kings Camo is seeking a performance-driven Digital Marketing Manager to play a central role in building and optimizing the full digital customer journey. This role supports the execution of a comprehensive, multi-channel marketing strategy with an emphasis on lifecycle marketing. The ideal candidate is both creative and analytical, with hands-on experience in email marketing, social media, and ecommerce. A deep connection to the outdoor and hunting industry is essential.

• Work closely with the Director of Marketing to implement a consistent, cross-channel marketing strategy aligned with brand and revenue goals.
• Plan and manage the execution of lifecycle marketing programs across key stages.
• Support the email marketing initiatives, including campaign calendar planning, list segmentation, automation flows, testing, and reporting.
• Manage top-of-funnel marketing initiatives, including PPC campaigns, SEO strategy, affiliate partnerships, and other acquisition channels to drive brand awareness and customer growth.
• Manage the execution of brand-building and promotional campaigns across social media, ambassadors, and partnerships.
• Collaborate with the eCommerce team to optimize conversion funnels and enhance the customer journey on Shopify and Amazon.
• Analyze performance data across lifecycle stages to uncover trends, identify drop-off points, and optimize campaign performance.
• Ensure brand consistency across all digital touchpoints and customer communications.
• Assist with all aspects of social media, including content planning, scheduling, posting, community engagement, ambassador support, and performance tracking.

Qualifications

• Minimum 5 years of experience in digital marketing, with demonstrated success in email marketing, lifecycle strategy, and customer retention.
• Strong experience and knowledge of our techstack is a plus - Redo, Rebuy, Klaviyo, Monday, Shopify, and Fishbowl.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator).
• Deep understanding of customer behavior, segmentation, and performance metrics across the marketing funnel.
• An ideal candidate is a high-performer who is self-motivated, driven, proactive, organized, and an excellent communicator.
• Passion for the outdoor and hunting industry, and a strong understanding of the Kings Camo brand and audience.

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