Job Description

FAENA ROSE

Faena Rose is an exclusive, art and culture-based private members club founded on the principles of art, culture, community, and access. Faena Rose brings together its dynamic community of like-minded innovators, entrepreneurs, industry leaders, artists, and cultural influencers through a year-round calendar of engaging and transformative cultural experiences.

FAENA GROUP

Founded in Argentina by Alan Faena, Faena Group is a pioneering business specializing in the creation of one-of-a-kind holistic environments anchored in cultural experiences and socially responsible projects, ranging from residences and hotels to art and cultural spaces.

POSITION OVERVIEW

The General Manager, Faena Rose NYC provides strategic and operational leadership for the club, ensuring a seamless member experience across Community Development (sales), Member Relations (guest experience), and Cultural Programming (event curation and production). The GM oversees the location‑level P&L in partnership with the Director of Finance, drives revenue growth and retention, upholds Faena brand standards, and champions a culture of hospitality, creativity, and wellbeing.

REPORTING STRUCTURE & KEY PARTNERSHIPS

• Reports to: President & Co-Founder
• Peer teams: General Manager (Miami)
• Direct reports: Director of Member Relations, Director of Event Production, Community Development Manager, Marketing Manager
• Key collaborators: Area Leader, Financial Controller

DUTIES AND RESPONSIBILITIES

Community Development (Sales Leadership)

• Own the membership sales strategy and annual targets; set monthly pacing and track performance.
• Coach and mentor the Community Development team, providing tools, training, and real‑time feedback.
• Approve pricing exceptions and wait‑list offers within corporate guidelines.
• Develop external partnerships and referral programs that generate qualified leads.
• Analyze sales funnel data and present weekly pulse reports to the President.

Member Relations & Service

• Define and uphold service standards across all touchpoints, from onboarding to daily requests.
• Partner with Director of Member Relations to monitor NPS, retention rate, and membership renewals.
• Escalate and personally steward VIP concerns or sensitive membership issues.
• Oversee the design and execution of member‑journey mapping, personalization initiatives, and loyalty programming.
• Approve retention campaigns, freezes, and resignation recovery efforts.

Cultural Programming Oversight

• Supervise the Director of Event Production on the events calendar and headline talent in alignment with Faena Rose brand pillars.
• Ensure each event meets financial objectives and brand guidelines, signing off on monthly departmental P&L
• Facilitate cross‑department coordination on production, facilities, security, and digital amplification.
• Attend priority events as on‑site host to reinforce service culture and gather live feedback.

Finance & Budget Stewardship

• Collaborate with the Director of Finance to set the annual operating and capital budgets.
• Monitor revenue, expense, and labor forecasts; initiate corrective action on variances.
• Approve departmental purchase requests and OPEX within delegated authority levels.
• Review monthly flash, rolling forecast, and event P&Ls; present insights to leadership.
• Maintain high‑level oversight of dues billing accuracy (collection handled by Member Relations and Finance).

General Operations & Facilities

• Own all site SOPs including life‑safety, data privacy, and inventory control.
• Coordinate with property engineering, security, and IT to ensure maintenance, safety, and system uptime.
• Manage vendor relationships for outsourced services.
• People Leadership & Talent Development
• Directly supervise three department heads plus Operations/CRM Support staff.
• Lead full talent life cycle: recruiting, onboarding, coaching, performance reviews, and succession planning.
• Foster a culture of inclusivity, wellbeing, and continuous learning.
• Plan and manage departmental labor budgets and scheduling in line with business volumes.
• Champion Faena’s values, employee engagement, and cross‑functional collaboration.

Strategic Planning & Growth

• Develop the annual business plan for Faena Rose NYC, aligning with corporate objectives.
• Conduct feasibility analyses for new revenue streams, pop‑ups, and potential Rose locations.
• Represent Faena Rose at external forums, brand partnerships, and corporate meetings.
• Leverage market insights and competitive intelligence to inform strategy.
• Drive innovation in programming, technology, and member engagement.

SKILLS & ABILITIES

• Exceptional communication skills—able to articulate the Faena Rose vision to a sophisticated demographic.
• Commercial acumen with proven ability to drive revenue and manage budgets.
• Demonstrated leadership of cross‑functional teams in a high‑touch members‑club environment.
• Creative, strategic thinker comfortable innovating within established brand guidelines.
• Highly service‑oriented with strong social intelligence and emotional maturity.
• Proficient in MS Office, CRM platforms, and data‑visualization tools.

SUCCESS METRICS

• Oversee a dashboard covering sales pace, retention, event utilization, member satisfaction, labor, and spend.
• Ensure data integrity across CRM, POS, and financial systems.
• Present weekly and monthly performance briefings to President and key stakeholders.
• Use analytics to recommend data‑driven improvements and resource allocation.
• Automate routine reporting where possible in partnership with IT/Operations Team.

QUALIFICATIONS

• 8+ years of senior-level leadership in luxury hospitality, private-club, or lifestyle brands, with 5+ years owning a full P&L for a multi-million-dollar operation.
• Demonstrated success launching or scaling a membership concept, sustaining >85% retention and NPS 70+ while growing ancillary revenue streams (events, F&B, retail, sponsorship).
• Proven builder of high-performance, cross-functional teams; sets clear KPIs, coaches for growth, and acts decisively on under-performance.
• Mastery of budgeting, forecasting, and cost control, paired with a keen eye for guest-experience “moments” that justify premium pricing.
• Deep familiarity with New York City’s hospitality ecosystem, vendor landscape, and regulatory environment; a ready Rolodex of cultural and culinary partners is a strong advantage.
• Data-literate: comfortable with CRM platforms, dashboard analytics, and advanced Excel/SQL; eager to pilot AI-driven tools that streamline operations and personalize service.
• Polished communicator. Equally compelling in board-level presentations, member-facing conversations, and crisp internal memos; fluency in Spanish is a plus.
• Bachelor’s degree in hospitality, Business, or a related field required; MBA or comparable graduate study preferred.
• Able to work evenings, weekends, and holidays as business demands

YOUR LEGACY

The General Manager will be remembered as the architect who heralds Faena Rose NYC as the benchmark of modern private-club excellence. Their tenure will be defined by a thriving, financially robust club where every operational detail tells the larger story of Faena’s uncompromising commitment to art, culture, and exceptional human connection.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job‑related duties assigned by their manager.

Faena Rose is an Equal Opportunity Employer. We hire and promote without regard to race, color, religion, creed, sex, pregnancy, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital or familial status, veteran status, or any other status protected by applicable federal, state, or any other status protected by applicable federal, New York State, or New York City law. We also provide reasonable accommodations to qualified applicants and employees with disabilities. If you need an accommodation during the application process, please email faenarose@faena.com

In accordance with New York State law, the expected salary range for this position starts at $200,000 per year. This position may also be eligible for performance-based bonuses. Faena Rose offers a competitive benefits package, including medical, dental, and vision insurance; a 401(k) retirement plan with employer match; a vacation and PTO package; and additional fringe benefits. All your information will be kept confidential according to EEO guidelines.

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