Job Description

Marketing Assistant responsibilities include assisting in organizing campaigns and culture forward events, along with executing on the tactical aspects of the firm’s marketing strategies. This position will straddle the needs of the Growth Department to include assistance to the Communications Team as well as the Marketing Team. This work will be a critical factor for the smooth operation of the Marketing department as well as for the long-term growth of the company.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities.
• Support marketing executives in organizing various projects.
• Conduct market research and analyze consumer rating reports/ questionnaires.
• Employ marketing analytics techniques to gather important data in various reporting formats (social media, web analytics, rankings, digital advertising, CRM, etc.)
• Update spreadsheets, databases, and inventories with statistical, financial, and non-financial information
• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.
• Prepare and deliver promotional presentations.
• Prepare presentation pitches and award nominations.
• Auditing sales/intake calls to ensure quality of marketing campaigns and customer service.
• Support creative projects and assist with the planning and development of creative assets for website, print, social, and digital.
• Assist in managing the firm’s digital advertising campaigns including adjusting budgets, optimizing bidding and ad copy strategies, audience targeting, and aligning campaigns with market needs and SEO strategy
• Other duties assigned

MINIMUM REQUIREMENTS*:

• Proven experience as a marketing assistant
• Resourceful and takes the initiative to provide meaningful contributions towards projects completion
• Good understanding of office management and marketing principles
• Demonstrable ability to multi-task and adhere to deadlines
• Well-organized with a customer-oriented approach
• Good knowledge of market research techniques and databases
• Background in graphic design software such as Adobe Creative Suite or Canva as well as familiarity with audio and video editing software
• Comfortable using digital tools and platforms to manage and publish content online; experience with a content management system (CMS). Background in Wordpress highly preferred.
• Background in digital advertising including creating and maintaining campaigns, bidding strategies, interpreting and building reports, and audience targeting
• Strong background in Microsoft Office including Excel and PowerPoint
• Exquisite communication and people skills
• BSc in Marketing, Business or relevant field is a strong advantage

*Any equivalent combination of experience and training which provides the required knowledge, skills and abilities may be substituted.

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