Position: Marketing Manager
Location: Miami, FL
Direct Hire
Pay Rate: $80k-$90k
Looking to HIRE RIGHT AWAY!!
JOB DESCRIPTION
Company Overview:
Insight Global's client is at the forefront of blockchain-powered authentication and brand experiences. Their latest venture, takes client engagement to the next level by curating exclusive, high-value events with VIP access, personalized interactions, and cutting-edge digital authentication technology.
Role Overview:
We are looking for a Marketing Manager to lead and execute marketing strategies, with a strong focus on branding, communication, and audience engagement. This role is ideal for a creative, data-driven marketer who excels at brand storytelling, campaign management, and digital innovation. Ideal candidate will have worked in a technology-driven environment and understand how to promote/market tech products.
Day to Day:
Branding and Communication: -Develop and implement marketing strategies to enhance brand and audience engagement. -Craft brand storytelling that highlights sports, entertainment, and product authenticity.
Market Engagement and Campaign Management: -Lead targeted marketing campaigns. -Manage paid media campaigns, overseeing budget allocation and performance tracking. -Monitor KPIs and adapt strategies for optimal ROI with clients. -Stay ahead of industry trends by integrating new technologies and marketing innovations into campaigns.
Technology and Innovation Integration: -Work with team to integrate blockchain authentication and digital engagement tools into marketing activities. -Explore emerging marketing technologies.
REQUIRED SKILLS AND EXPERIENCE
-5+ years of experience in marketing, branding, or communications.
-Some managerial exposure in the last few years.
-Industry experience: some exposure to sports and entertainment preferred, or luxury brands if not.
-Experience working for a technology start up.
-Experience executing and managing paid media campaigns and digital marketing campaigns. -Strong storytelling and content creation skills.
-Strong ability to use data insights to optimize marketing strategies.
-Excellent communication, passion for marketing, and strong ability to work with others.
-Comfortable with 15-20% travel throughout the year Atlanta, California, NYC
- mostly national travel (paid for by company).
-Financial acumen
- ability to aid with budgeting conversations, tracking budget for campaigns, etc.
NICE TO HAVE SKILLS AND EXPERIENCE
Bilingual in Spanish/English
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