Job Description

The Ecommerce Merchandising Manager is responsible for managing site merchandising across multiple brands, ensuring a seamless and cohesive user experience from entry point to checkout. This role owns the curation and personalization of the on-site experience in alignment with go-to-market calendars and will support day-to-day site operations on Shopify Plus.

This is a hybrid position with a three-day in-office requirement (Carlsbad, CA) and requires strong collaboration across Ecommerce, Creative, Planning, and Merchandising teams.

Key Responsibilities

Site Merchandising

• Manage the product catalog and seasonal launches
• Ensure alignment between site experience and traffic channels including paid media, email, SMS, and organic social
• Optimize conversion through merchandising strategies tailored to collection-specific behavior
• Own and maintain A/B testing roadmap for product sorting and creative optimization
• Personalize the user journey to improve engagement metrics such as add-to-cart rate, conversion rate, and LTV
• Optimize on-site search and product recommendations
• Develop creative briefs for homepage, landing pages, navigation, and new onsite experiences
• Define and execute the annual site merchandising roadmap
• Stay informed on ecommerce trends and innovations to enhance user experience

Operations

• Build compelling landing pages to support brand storytelling in collaboration with creative teams
• Update site navigation seasonally based on assortment priorities and category expansion
• Partner with UX and Ecommerce leadership to propose and implement new functionality
• Participate in user acceptance testing (UAT) for new releases, enhancements, and bug fixes
• Support semi-annual promotional events and seasonal sales

Analytics & Performance

• Produce weekly KPI reports and share insights with channel owners
• Analyze performance of product pages and landing pages to inform testing and optimization
• Lead monthly performance reviews across creative and digital marketing channels

Key Qualities & Personal Attributes

• Meticulous attention to detail
• A balanced approach to creative merchandising and data-driven decision making
• Highly collaborative team player with a positive, solutions-oriented attitude
• Strong communication and cross-functional alignment skills

Requirements

• 3+ years in ecommerce, digital, or site merchandising roles
• Proven experience with A/B testing and performance-based optimization
• Familiarity with Shopify Plus is preferred
• Experience with personalization tools and strategies is a plus

Job Tags

Similar Jobs