* **Work Hours:** Must be available from 9:00 AM to 6:00 PM US CST, Monday through Friday.
* **Technology:** Reliable internet connection and a functional computer are essential.
* **Time Tracking:** Hubstaff must be used for time tracking and productivity monitoring.
* **Video Meetings:** Camera must be turned on during all video meetings.
* **Full-Time Commitment**: This is a full-time position. Engagement in any other job or freelance work is not permitted
**About Buzz Digital Agency**
Buzz Digital is a results-driven digital marketing agency specializing in paid advertising, social media strategy, and lead generation. We help businesses grow by crafting innovative, data-driven campaigns tailored to their specific industries. With a special focus on the construction and real estate sectors, we deliver measurable results that drive traffic, leads, and revenue growth.
**Role Purpose**
As a PPC Specialist at Buzz Digital, you will be responsible for creating, managing, and optimizing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Your role will focus on driving traffic, generating leads, and maximizing ROI for clients, particularly in the construction and real estate industries.
**Key Responsibilities**
**Campaign Strategy & Development**
* Develop, execute, and manage PPC campaigns across Google Ads, LinkedIn Ads, and Facebook Ads to ensure maximum ROI.
* Perform comprehensive keyword research using tools like Google Keyword Planner, SEMrush, or other platforms to effectively target relevant audiences.
* Monitor both paid and organic campaign performance, using analytics tools to adjust strategies and achieve desired outcomes.
* Create and set up new campaigns that align with client goals and objectives.
**Campaign Management & Optimization**
* Monitor, analyze, and report on campaign performance to identify areas for improvement.
* Optimize ads by adjusting bid strategies, refining ad copy, and enhancing targeting to maximize ROI.
* Conduct A/B testing on ads and landing pages to determine the best conversion rates.
**Reporting & Client Communication**
* Prepare detailed performance reports for clients, highlighting key metrics and actionable insights.
* Communicate regularly with clients to discuss strategies, results, and align on future goals.
* Stay updated with the latest PPC and digital marketing trends, sharing insights with the team to enhance campaign performance.
**Essential Competencies**
* Strong expertise in managing PPC campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.
* Proficiency in keyword research tools such as Google Keyword Planner and SEMrush.
* Analytical skills to monitor campaign performance and make data-driven decisions.
* Ability to create compelling ad copy and optimize campaigns for maximum ROI.
* Strong communication skills to effectively collaborate with clients and internal teams.
**Qualifications & Experience**
* 3+ years of experience in PPC campaign management or a similar role.
* Proven track record of managing successful paid advertising campaigns.
* Experience working with clients in the construction and real estate industries is a plus.
* Proficiency in analytics tools such as Google Analytics.
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