Job Description

Social Media & Marketing Coordinator (Part-Time)

Location: Phoenix, AZ (remote-friendly, with occasional in-person support for shoots/events)

Hours: ~15 hrs/week

Compensation: $550/week

About NINI

NINI is a UPF clothing brand redefining sun protection through style. We create elevated, performance-driven pieces designed to make protecting your skin effortless and chic. Every design blends modern silhouettes, premium fabrics, and lasting functionality — proving that sun protection can be both beautiful and empowering. NINI launched almost a year ago - November of 2024 - and has already been seen in Vogue, Elle, Oprah, Life and Style, and more.

As a fast-growing, female-founded brand, we’re looking for a creative, organized, and motivated team member to help us share the NINI story and expand our presence across digital platforms.

About the Role

We’re seeking a Social Media & Marketing Coordinator to help grow NINI’s online presence and drive brand awareness through content, community, and ads.

You’ll manage day-to-day content planning, posting, and engagement across platforms — while also supporting Meta (Facebook + Instagram) ad campaigns and some influencer outreach.

This role is ideal for someone who’s both creative and analytical: someone who loves fashion and storytelling but also understands how to translate content into measurable growth.

What You’ll Do:

Social Media

• Plan and schedule weekly content across Instagram, TikTok, and Pinterest - ideally 3 “grid” posts a week on IG till we develop a posting strategy that works. 
• Research and implement trending audio, captions, and visual styles.
• Engage with followers daily — responding to DMs/comments and building community.
• Track monthly performance analytics (reach, engagement, growth).

Content Creation

• Capture and edit short-form videos for Reels and TikTok.
• Plan and execute content days — supporting styling, BTS, and creative direction.
• Curate and organize UGC and brand assets for ongoing use.

Paid Ads & Marketing Support

• Help create and manage Meta Ads (Facebook + Instagram).
• Monitor performance, budget pacing, and campaign results.
• Collaborate with founders on creative concepts and ad testing.
• Suggest optimizations and creative refresh ideas based on data.

Influencer & Gifting Coordination

• Research and maintain a list of potential influencers, stylists, and brand partners.
• Meet with founders to review lists and finalize selections — NINI team handles shipping and product delivery.
• Help follow up post-gifting to collect and organize influencer content.

Who You Are

• Creative and strategic — you understand how to grow a brand online and are willing to learn what you don’t know. 
• Experienced in managing or assisting with Meta Ads (Facebook + Instagram).
• Skilled in short-form video editing and social storytelling.
• Confident writing engaging, on-brand captions that reflect the NINI voice.
• Organized, proactive, and excited to grow with a startup team.
• 1–3 years of experience in social media, marketing, or fashion preferred .
• Based in or near Phoenix, AZ.

Compensation

• $550/week for approximately 15 hours of work.
• Flexible schedule (remote with occasional in person days for content).
• Opportunities for growth as NINI expands its marketing and creative team.

Perks

• Work directly with NINI’s founders and creative partners.
• Be part of a small, innovative team shaping the future of sun-protective fashion.
• Flexible schedule, creative freedom, and room to grow with the brand.

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