Job Description

About the Job

We’re looking for a sharp, trend-obsessed Social Media Manager, Organic & Growth (In-House) to own organic social strategy and execution across Nysonian’s portfolio of brands. This is a true in-house role — based in our Miami HQ — where you’ll collaborate with our creative, influencer, and paid teams to drive cultural relevance, growth, and community across multiple platforms. No agencies, no outsourcing — you’ll own strategy and execution end to end.

In this role, you’ll manage and grow our social presence across TikTok, Instagram, YouTube Shorts, and emerging platforms. You’ll map trends in real time, build culturally relevant content, curate UGC, and lead meme-native execution that drives engagement and brand love. You’ll also collaborate closely with creators and our influencer marketing team to integrate content into broader campaigns.

This role is ideal for someone who lives and breathes social, thrives in fast-moving environments, and knows how to grow communities through creative storytelling and unconventional growth tactics.

Key Responsibilities

• Build and execute full-funnel organic content strategies across TikTok, Instagram, YouTube Shorts, and emerging platforms
• Develop and maintain distinct content identities across multiple Nysonian brands while ensuring platform-native execution
• Lead daily trend mapping, cultural monitoring, and meme content creation to drive real-time engagement
• Source, curate, and integrate UGC into brand channels to fuel growth
• Collaborate with creative teams to brief and produce scroll-stopping content
• Partner with influencer and paid media teams to amplify creator content through organic channels
• Test and implement unconventional growth tactics to scale reach, engagement, and community
• Track KPIs (follower growth, engagement, referral traffic, share of voice) and refine strategy based on insights
• Act as the internal expert on platform changes, new formats, and social behaviors

What We’re Looking For

• 3–5 years of social media management experience at a high-growth DTC brand or agency
• Proven track record of scaling TikTok, Instagram, or YouTube accounts with measurable results
• Strong grasp of meme marketing, UGC, and platform-native creative
• Experience with social tools (Sprout, Loomly, Hootsuite, or similar) for scheduling and analytics
• Excellent communication and organizational skills; ability to manage multiple brand voices at once
• Comfortable reacting quickly to cultural trends and producing content on short timelines
• Passion for lifestyle, fitness, and travel brands with curiosity for what’s next in culture

Compensation & Perks

• Base salary: $70K–$100K depending on experience
• Comprehensive benefits package for you and your family
• Generous PTO
• Growth opportunities within Nysonian’s in-house marketing team

Company Overview

At Nysonian, we exist to build the next generation of global lifestyle brands—brands that inspire how people travel, move, and live. We believe the future belongs to companies that create not just products, but experiences that empower people worldwide.

From luxury travel to fitness and wellness, our portfolio is growing fast:

• NOBL Travel — one of the fastest-growing luggage brands, redefining modern travel with design, durability, and style
• FLO Pilates — the world’s leading Pilates brand, bringing the practice into homes and wardrobes everywhere
• REDGE Fit — a new standard in at-home strength training, making performance accessible to all

With $150M+ in annual revenue, 300+ teammates across 6 countries, and 1.3M+ customers worldwide, we’ve proven what’s possible in just a few years. But we’re only at the beginning—this is a chance to shape brands that will define the next decade.

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