Job Description
Product Manager- Specialty Fertilizer & Efficiency Technologies
As the Product Manager, you will be the strategic leader and driving force behind your assigned product portfolio. This role demands more than just management—it requires vision, initiative, and bold action. You will shape and execute comprehensive product strategies that include pricing, promotional, brand, and channel plans, while also serving as a thought leader within the organization and industry. You’ll collaborate across R&D, Sales, Marketing Communications, Finance, Regulatory, and Supply Chain to deliver market-leading solutions that create value for customers and drive business growth.
Key Responsibilities
- Strategic Leadership: Champion a forward-thinking product vision grounded in customer insights, market trends, and competitive intelligence.
- Thought Leadership: Act as a subject matter expert and internal advocate for your product line, influencing cross-functional teams and contributing to industry dialogue.
- Initiative & Bold Action: Proactively identify opportunities, challenge the status quo, and take decisive action to accelerate growth and innovation.
- Product Lifecycle Management: Lead new product launches and optimize legacy brands through value-based pricing, brand laddering, and portfolio optimization.
- Pricing Strategy: Develop and implement pricing models that reflect product value, market conditions, and profitability goals.
- Promotional Strategy: Design and execute promotional programs—including incentives, rebates, and early-order campaigns—to drive adoption and sales.
- Brand Strategy: Define and evolve brand positioning and messaging to ensure consistency and differentiation across all customer touchpoints.
- Channel Strategy: Build and manage channel-specific marketing programs to maximize reach and performance across distribution, retail, and direct-to-grower channels.
- Forecasting & Financial Planning: Create 5-year forecasts by product and region, including revenue, margin, and market share projections. Partner with Finance to monitor and optimize profitability.
- Market Opportunity Analysis: Identify white space opportunities, assess portfolio gaps, and develop business cases for new technologies using NPV and ROI analysis.
- Cross-Functional Collaboration: Partner with R&D to support innovation and product training. Work with Sales to align product plans with field execution. Coordinate with Regulatory, Manufacturing, and Supply Chain to ensure operational readiness.
- Sales Enablement: Train internal teams and key partners on product features, benefits, and competitive positioning.
- Campaign Development: Collaborate with Marketing Communications to develop high-impact campaigns and customer-facing materials that reflect modern brand standards.
- Global Market Expansion: Define and execute product marketing strategies for both domestic and international markets.
- Talent Engagement: Participate in recruitment efforts to attract and retain top talent.
- Other duties as assigned.
Qualifications
- Bachelor’s degree in marketing, Business, Agronomy, or a related field (MBA preferred).
- Minimum of 4 years of experience in product management, marketing, or sales.
- Proven experience in developing and executing pricing, promotional, brand, and channel strategies.
- Demonstrated ability to lead with initiative, take bold action, and influence outcomes across teams.
- Agricultural industry experience, particularly in biofertilizers, biologicals, inoculants, biostimulants, plant nutrients, or foliar treatments, is highly desirable.
Ideal Candidate Profile
- Visionary thinker with an entrepreneurial mindset and a passion for innovation.
- Recognized for taking initiative and driving bold, strategic decisions.
- Ability to build trust, relationships, and influence across a wide variety of stakeholders
- Strong sense of moral character and a passion for success
- Strong communicator and influencer with the ability to build trust across diverse teams.
- Analytical and organized, with a track record of delivering results in fast-paced environments.
- Self-motivated, coachable, and committed to continuous learning.
- Comfortable navigating ambiguity, managing change, and resolving conflict constructively.
- Proven success in delivering integrated product and marketing strategies that achieve business goals.
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