The Conscious Teacher

A founder who had been through a website project before and had a poor experience of it, losing both time and money. She was reluctant and anxious about starting another one. The logo was staying, so the redesign had to work around a mark that was already good.

The first thing to solve was not technical. Rash had been let down by an agency before and starting again was genuinely difficult for her, so the work had to be visibly worth the risk she was taking on it — not eventually, but early enough to be reassuring.

Underneath that, the site had three jobs rather than one. A shop carrying physical books and downloadable resources. A learning platform running courses and online exams. And the tuition business that both of those belong to. Each is a build in its own right, and the danger with all three is that they end up feeling like three separate sites wearing the same header.

The order of the work followed the anxiety. Having been let down once, she needed to see progress rather than be asked to trust a process, so the build was structured to show something real early and often.

The shop runs on WooCommerce, covering the printed books and the digital downloads, with the basket and checkout designed in the site's own language rather than left looking like a bolted-on plugin. The learning platform carries the courses and the online exams. The tuition side ties the two together, so someone who arrives looking for a tutor finds the books, and someone who came for a book finds the courses.

Keeping the logo and the blue was a deliberate decision, not a constraint we worked around. The rebrand reads as the same company doing considerably better, which for a tutor whose reputation is the business is worth more than a fresh identity would have been.

The book covers came later. Once a shop is actually selling, the product image stops being decoration and starts doing sales work, so she came back to have the WooCommerce featured images redesigned.