Singapore Maths Academy

An established brand rather than a launch. Twelve years of reputation in 11+ and maths tuition already built, at the premium end of a market where parents compare carefully before they commit. The site had to carry that reputation and do several jobs a standard tuition website is never asked to do.

At the premium end of tuition the website is part of the proof. Twelve years of reputation counts for very little if the first thing a parent meets is a form that asks the wrong questions or an enquiry that goes unanswered.

The harder problem was that this had to be several systems at once — teaching, selling, booking, publishing and capturing enquiries — without any one of them feeling grafted on. And the teaching side had requirements WordPress was simply the wrong tool for.

The learning platform was the decision that shaped everything else. Delivering courses properly needs speed and control that a WordPress plugin does not give you, so it was built separately on Astro and Next.js, and WordPress was left to do what it is genuinely good at: content, commerce, SEO and the marketing surface.

Enquiries were treated as a pipeline rather than a contact form. The forms are conditional, so a parent only answers what actually applies to them, and there are separate forms for seasonal enrolment and for individual campaigns instead of one form asked to do every job. Every completed form creates a card on a Fluent Board, so an enquiry stays visible from first contact through to a monthly paying customer rather than disappearing into an inbox.

The rest is depth. An extensive set of custom post types carries courses, resources, games and downloads in structures built around the content instead of forced into pages, with an SEO system layered over the top. Videos published to YouTube are drawn back into the site, so the teaching reaches people who will never think to subscribe to a channel.